Marketing News

Philosophy Summons Sarah Michelle Gellar to ‘Slay’ Fear Surrounding Retinol Use in New Campaign

Scream Queens actress partners with the skincare brand to demystify the ‘retinol scaries’ with their latest innovation.

Author Image

By: Lianna Albrizio

Associate Editor

If there’s one thing skincare users tend to fear the most, it’s retinol. For Philosophy, there’s no better time to help age-appropriate beauty enthusiasts face their fear of incorporating the anti-aging superstar into beauty routines than with a campaign spearheaded by legendary scary movie star and vampire slayer Sarah Michelle Gellar ahead of Halloween. In promotion of its Ultimate Miracle Worker Face & Neck Cream, Gellar stars in the brand’s horror-short aimed at murdering th...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters